A Brochure that Actually Sells

This is a brochure I did for a client who was launching a new company. Because their products were full color prints, we had to create a simple marketing tool that displayed what they offered. This brochure not only served as a marketing tool, it even allowed them to generate sales all in one simple piece.

This first image below shows the front of the tri-fold brochure.
The second image below shows the inside of the brochure.

You’ll notice that the cover immediately communicates the “What Is This” and ‘What’s In It For Me”

The inside page had three important sections:

1. A list of compelling reasons why the prospect would love the product.

2. Testimonials to provide social proof that other people had purchased and were pleased with the prints.

3. A call to action and a way for people to respond immediately to purchase as many prints as their hearts desired.

This opened up to display their best selling prints. (Click images to enlarge)

The cover is loaded with compelling copy, not just name rank and serial number nonsense.

The cover is loaded with compelling copy, not just name rank and serial number nonsense.

This opened up to display their best selling prints.

As you can see, this opened up to display their best selling prints.

So if you are using brochures, why not turn them into REAL marketing and sales generating tools.

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