Archive for the Uncategorized Category


How to Tell Stories In Your Copy That Grab & Keep Your Prospects Attention

In most cases, you shouldn’t begin writing your copy until you know the story you’re going to tell in the copy and how you’re going to present it. There are several reasons why you should do this. First, most cultures are “story cultures”. We take in our entertainment through stories. People watch hours upon hours […]

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How a Direct Marketing Company founded in 1953 is CRUSHING it in 2014…

Any of you over 40 surely remember those big brown envelopes with hundreds of  colorful “lick and stick” stamps for ordering magazines. Yes, I’m referring to the legendary Publishers Clearing House (PCH) campaigns. The collateral inside promised the opportunity that Ed McMahon might show up at your door with a prize patrol and a big […]

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How to Know Great Sales Copy When You See It

How to Know Great Sales Copy When You See It So here we are at the end of August and it dawned on me that I’ve gone the entire summer without posting anything new. Why? I’ve been slammed writing copy for clients. Monday I had an interesting experience. One of my clients has a “partner” […]

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What Happens When You Stop Nurturing Your Clients?

by Sergio Fernandez. Explore more infographics like this one on the web’s largest information design community – Visually.  

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How to Make Your Copy Recession Proof

Reprinted from my July – 2008 Newsletter: Someone said to me the other day I don t know if we re in a recession or not, but it sure feels like it. Well, when the economy is uncertain, great copy is even more important. So this newsletter is dedicated to helping you “sell-well” even in […]

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Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits! The foundation for successful email marketing is a […]

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The Copywriter’s Job Is…

Often client’s I work with misunderstand what it is a copywriter should do for them. Many of them believe we are like mystical creative creatures, able to “whip” up some clever phrase or killer headline for them in a matter of minutes. The conversation might go like this: Client: Hey man, I’m so glad we […]

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How to know great sales copy when you see it…

A few years ago I was reading something from Clayton Makepeace. He really nailed it when talking about how people who think they could arbitrarily read a sales letter or any piece of marketing copy and say with any certainty that it was going to work or flop. It’s important to know that there is […]

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